Why SEO Is like Real Estate

Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence.
About the speaker

Matt Raad

eBusiness Institute

- eBusiness Institute

Matt is Founder of eBusiness Institute

Show Notes

  • 05:30
    Comparing SEO to real estate investment strategies.
    The discussion highlights how digital assets, much like real estate, can be bought, improved, and sold for profit, emphasizing the value of strategic investment in online properties.
  • 08:45
    The potential of SEO skills in enhancing digital asset value.
    It is explained that possessing SEO skills can significantly boost the value of digital assets, similar to renovating a property in a prime location to increase its market value.
  • 12:10
    The concept of 'buying the worst house in the best street' applied to websites.
    This part of the conversation focuses on the strategy of acquiring underperforming websites in lucrative niches and using SEO to enhance their value, drawing a parallel to real estate flipping.
  • 15:20
    Long term benefits of investing in and holding digital properties.
    The discussion covers how, like long-term real estate investments, holding onto improved websites can provide ongoing income and potentially larger future gains.
  • 18:50
    Challenges and misconceptions about flipping digital assets.
    Insights are shared on the common challenges and misconceptions newcomers face when starting to invest in and flip digital properties, comparing it to real estate investment hurdles.

Quotes

  • "My wife and I have made our money through buying and selling businesses, and in 2008, we started to buy and sell online businesses.” - Matt Raad

  • "If you've got SEO skills, why the heck wouldn't you buy your own rundown website and fix it up over a period of time as a bit of a side hustle with your SEO skills? And in a nutshell, that's why it's like real estate." - Matt Raad

  • "If you're good at SEO, you might want to look at something like a SaaS business, which could really benefit from SEO." - Matt Raad

  • "we had a client that bought in the U.S., so Dave and Connor, father and son team, [...] They paid a million dollars for it. It was netting $300,000 a year. And within six months, they'd got that revenue up to 600,000. And the main thing they did was change the ad network. [...] And that then valued that asset at around 2.4 million. So that's in under a year. " - Matt Raad

About the speaker

Matt Raad

eBusiness Institute

- eBusiness Institute

Matt is Founder of eBusiness Institute

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